Curriculum Vitae of Candidate f 1251

 

First Name     Klaartje

Residence      Voorschoten, The Netherlands

Year of Birth   1970

 

 

WORK HISTORY

 

May 2008                     Interim manager and consultant in the areas of marketing and business development

 

 

2004-April 2008            Reed Business, subsidiary of Reed Elsevier NV

 

2006- 2008                    New Business Development Manager

                                   Responsibilities:

-               Business cases for new, large online media products

-               Implementation of approved business cases

-               P&L responsibility for the newly developed media products

Tasks/projects:

-               PuurP&O (www.puurpeno.nl, blog and forum for HR professionals): concept,  IT, campaign (online, printads and DM)

-               Publisher P&O actueel (print, online, congresses), developed congress, developed event.

-               Business cases (including market research with research agencies Ithaka, NIPO and Motivaction ) for a B2B comparison site, a community website for security branch, a paid online knowledge base and an online benchmark tool for the HR professional, an online benchmark tool for travel agents.

 

 

2004-2008                     Group Marketing Manager The Hague branch

                                   Responsibilities:

-               Strategy and marketing strategy for publishing groups and product groups

-               Revenue responsibility

-               Manage 15 marketers (3 marketing managers, 12 marketing communication professionals)

Tasks/Projects:

-               Strategy for publishing groups HR, legal, Toeristiek (in cooperation with managing director)

-               Strategy for product groups online knowledge bases, loose leaves and magazines

-               Marketing strategy for the branch

o    CRM and database marketing, campaign management

o    ROI (Cost efficiency)

o    market intelligence

o    introduction of online marketing (email, SEM, SEO)

o    introduction of business model online ad paid

-               marketing departments of publishing groups merged and transformed into a professional marketing department  

-               pilot to convert (free) email newsletter subscribers to paid magazine subscribers

-               internal expert Search Engine Optimization

 

 

2001-2004                    AEGON Schade Bedrijven, subsidiary of AEGON NV

Manager marketing “Zorg”  and external communication

                                   Responsibilities:

-               marketing strategy for the business unit, including product development

-               communication strategy

-               manage 12 marketing professionals and marketing communication professionals

Tasks/projects:

-               AEGON GezondWerkplan, a “ZW/WAO/WIA” product (insurance for sickness and health care): concept, market research (CENTRUM), multimedia introduction campaign, targeted on SME and insurance agencies (radio, papers, DM)

-               Strategy and department to serve small insurance agencies effectively: concept, implementation, manage employees, develop CRM tools

-               Breakfast seminars for insurance agencies about legal developments in health care and sickness leave

-               Policy on event marketing

-               Market research AEMERGO (Centrum)

 

 

1995-2001                     Samsom BedrijfsInformatie (Kluwer), subsidiairy Wolters Kluwer NV

1998-2001                     Marketing manager Business Unit HR

                                   Responsibilities:

-               Strategy and marketing strategy of publishing group and product groups

-               Revenue responsibility

-               Manage 13 professionals (3 marketing managers, 10 marketing communication professionals)

Tasks/Projects:

-               Marketing strategy of publishing group

o    CRM and database marketing

o    ROI (cost efficiency)

o    Market intelligence

-               Marketing department rebuilt into professional marketing department

 

 

1995-1998                     Marketing coordinator market group organization consultants

                                   -           Product development policy

                                   -           Marketing policy and execution

           

 

1994-1995                                         Wolters Kluwer NV

Trainee

-               Marketing employee at Educatieve Partners Nederland

-               Concern controller

 

 

1992-1993                    Farrington BV

Marketing researcher during studies

 

 

 

EDUCATION

 

1988- 1994                    Master in Business economics, Faculty of economic sciences,

Rijksuniversiteit Groningen

Average grade: 7.5

 

1993                             Graduate Program at Budapest University of Economic Sciences (Comenius exchange program)

 

1982-1988                     VWO-B Stedelijke Scholengemeenschap Nijmegen

                                  

 

Training

2005                                                        Reed Business University (London, UK)

1999                            Young Executive Program (de Baak)

Several workshops on personal leadership and personal coaching.

 

 

SPECIAL SKILLS

 

Language skills             English                        near native fluency

German                        good

French                         moderate

Hungarian                    basics

 

Drivers license              yes